BLUEFIREMARK is a generative AI design studio specializing in social media commercials 30-40 sec and non skippable youtube commercials 6-15 sec.
We work with agencies on major accounts and directly with smaller clients.
The studio was founded in 2018, and since then we have worked directly or through other Advertising Agencies for Dekra, Matis, Rema 1000, Gjensidige, TV5 Monde, French Democratic Confederation of Labour, UC Berkeley, UNSW The University of New South Wales, USC University of Southern California, Bahá'í International Community, Riksteatret, CDA Center for Disease Analysis, JCM Foundation, Reid Cycles, Naidu Legal, Revive Wellness, Ponte Partners, Inlingua Vancouver, Honokage Plastic Industrial Co, Nova Plastic Surgery.
Our Approach to AI Assisted Commercial Production
We believe that generative AI tools provide only the raw materials; the commercial quality is derived from our art direction and video montage. Our process involves a meticulous cycle of generation, curation, and compositing, where we manually select the precise aesthetic elements that fit the concept and stitch them together with narrative intent. This human-led approach ensures that the final result is not a generic algorithmic output, but a custom, cohesive visual experience.
Our value lies in the critical selection and curation of these assets. By manually controlling the rhythm, transitions, and integration of each scene to ensure aesthetic consistency, we refine disjointed AI generations into a unified aesthetic.
AI models operate on averages but effective results lives in the specific details, the timing of a cut, the specific style of an element, the emotional beat of a scene. We treat generative AI output as raw material, not as a final product.
The Advantage of AI Commercials and how BLUEFIREMARK stands apart.
The industry is shifting and we are entering a new chapter of media production where the only limit is imagination. By transitioning to Generative AI, we offer brands distinct strategic advantages:
Cinematic Scale, Efficiently Produced: We create high-end, hyperrealistic visuals from gravity defying product shots to expansive cinematic worlds without the logistical costs of location scouting, actors, or physical set construction.
Agility and Speed: In a fast-paced market, brands need to react instantly. Our workflow significantly shortens the production timeline, moving from concept to final delivery faster than traditional filming methods.
Our workflow consists of generating hundreds of custom images and video sequences for every project.
From this expansive library, we meticulously curate shots based on specific aesthetic criteria—including lighting, colors, composition, camera movement, framing, models emotional expression and attitude. Each scene is then precision-cut and synchronized with music and voiceover to ensure a seamless, high-energy flow.
Synthography / Commercial Photography min 10 Images / 1-2 Weeks.
Social Media Commercials 30-40 sec / 2-3 Weeks.
Non Skippable YouTube Commercials 6-15 sec / 1-2 Weeks.
We are open to collaboration with advertising agencies and filmmakers on AI projects.
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